Health and wellbeing coaches will predominately use health coaching skills to support people to develop the knowledge, skills, and confidence to become active participants in their care so that they can reach their own health and wellbeing goals. They may also provide access to self-management education, peer support and social prescribing.

Health and wellbeing coaches will support people to self-identify and manage existing issues. This approach is based on using strong communication and negotiation skills and supports personal choice and positive risk taking. They will work alongside people to coach and motivate them through multiple sessions, supporting them to identify their needs, set goals, and help them to implement their personalised health and care plan.